Earth Lagoon Mývatn
Client Overview & Objectives
Earth Lagoon Mývatn is one of Iceland’s most well-known geothermal lagoons. Previously known as Mývatn Nature Baths, the lagoon recently underwent a complete rebrand, introducing a new name, refreshed visual identity, and a renewed direction for the guest experience.
Earth Lagoon approached Klick with the goal of building a new website from the ground up to support the company’s updated brand and strategy. The site needed to clearly reflect the new identity in a professional and cohesive way, while remaining simple for guests to navigate and easy for the team to manage.
A strong emphasis was placed on establishing a solid digital foundation for future marketing efforts. The website was designed to support search engine optimization, provide a clear and structured content architecture, perform reliably across all devices, and allow for easy updates and ongoing development over time.
Client: Earth Lagoon Mývatn
Industry: Tourism
Location: Iceland
Services
Web design
Web development
Content structure
Tracking Setup
Cookies
SEO
A Website Built from Scratch
for a New Brand
Klick rebuilt the website from the ground up with a focus on clarity, user experience, and long-term scalability. The design was developed in line with Earth Lagoon’s new visual identity, emphasizing a clean, modern aesthetic that reflects the atmosphere of the lagoon and its surroundings at Lake Mývatn.
The site’s information architecture was restructured to make it easier for visitors to understand the experience, access key information, and explore what the destination has to offer. It was also built on a flexible CMS, enabling the team to easily add content, expand the site over time, and continue strengthening SEO performance without technical complexity.
Special emphasis was placed on ensuring the website performs seamlessly on mobile devices, as a large share of visitors are already traveling within Iceland. In parallel, updated tracking systems were implemented, including a cookie consent solution and CAPI integration, alongside a solid technical SEO foundation to support ongoing marketing efforts.
The result is a modern, visually strong website that reflects Earth Lagoon’s new identity. Content is more clearly structured, the user journey is more intuitive, and the overall visitor experience has been significantly improved.
The team now has access to a reliable and user-friendly content management system, enabling them to further develop the site, add new content, and support future marketing initiatives. The website also delivers a stronger first impression for visitors and reinforces the brand’s credibility and quality.
Customer review
“We at Jarðböðin við Mývatn approached Klick regarding the design and development of a new website. The entire process went incredibly smoothly from start to finish. The team made a great effort to work closely with us, responded to all our feedback and input, and were exceptionally flexible throughout the process. The work was delivered quickly and reliably, and the result is a beautiful, user-friendly, and efficient website that works well across all devices.
I would highly recommend Klick to anyone looking for high-quality, secure, and personal service!”
Ragnhildur Hólm Sigurðardóttir
Earth Lagoon Mývatn
Client Feedback
“We at Earth Lagoon Mývatn approached Klick regarding the installation and design of a new website. The whole process went incredibly well from start to finish. The staff put in every effort to work on the site with us, worked on all our comments and points and were exceptionally flexible in all their work. The work was done quickly and accurately and the result is a beautiful, user-friendly and efficient website that works well on all devices. I would definitely recommend Klick to anyone who wants high-quality, secure and personal service!” - Ragnhildur Hólm Sigurðardóttir, Earth Lagoon Mývatn
