Vala Adventure

Vala Adventure is a new travel company offering tailor-made experiences for international travelers seeking a personal and memorable way to explore Iceland. The company focuses on high-quality service and unique journeys that connect guests with the country’s nature, culture, and landscapes.

Its primary audience is international travelers, with a particular focus on the US and Canadian markets. As a new entrant in a competitive industry, Vala Adventure needed to establish a strong brand and digital presence that could build trust and generate interest from the very first interaction.

The objective was to create a clear, professional, and engaging presentation that would appeal to foreign visitors while communicating quality, reliability, and a distinctive travel experience.

The website also needed to actively support marketing and sales efforts—clearly presenting the experiences on offer and making it simple for potential customers to explore options and take the next step.

Client: Vala Adventure

Industry: Tourism

Location: Iceland

Services

Building a Brand & Digital Presence from the Ground Up

Klick worked with Sahara on the brand development of Vala Adventure from the very beginning. This included developing the company name and shaping the core foundations of the brand, ensuring it reflected both the experiences on offer and the company’s international outlook.

Following this, Klick designed the website with a focus on clear structure, a strong visual presence, and a user journey aligned with the company’s sales objectives. The experience was crafted with international travelers in mind, aiming to build trust, spark interest, and make it easy for visitors to explore and understand the tours.

Alongside the website development, Sahara produced marketing materials including photography and video content that strengthen the brand and communicate the experience Vala Adventure offers. Following the launch, Sahara also took over the management of digital campaigns to promote the company and reach target audiences in key international markets.

The result is a clear and compelling brand, supported by a website that actively enhances the company’s marketing and sales efforts. The overall presentation captures the essence of the Vala Adventure experience and helps potential travelers connect with the journey even before it begins.

Through the integration of branding, website, marketing content, and digital campaigns, Vala Adventure has established a strong digital foundation for building visibility and reaching travelers in its key markets.

Customer review

"We received good management from Klick. The advice was exemplary, but our wishes were also listened to and a suitable solution was found."

Halldora Adalheidur Olafsdottir

The Scouts

Client Feedback

“We at Earth Lagoon Mývatn approached Klick regarding the installation and design of a new website. The whole process went incredibly well from start to finish. The staff put in every effort to work on the site with us, worked on all our comments and points and were exceptionally flexible in all their work. The work was done quickly and accurately and the result is a beautiful, user-friendly and efficient website that works well on all devices. I would definitely recommend Klick to anyone who wants high-quality, secure and personal service!” - Ragnhildur Hólm Sigurðardóttir, Earth Lagoon Mývatn

Bringing the Earth Lagoon

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