Earth Lagoon
Earth Lagoon Mývatn (formerly Mývatn Nature Baths) partnered with Klick to create a modern, user-friendly website aligned with their new brand identity, built to support growth, content expansion, and long-term digital marketing efforts.
Client Overview
Earth Lagoon Mývatn is one of North Iceland’s most iconic geothermal destinations. Previously known as Mývatn Nature Baths, the company went through a full rebranding that introduced a fresh identity and a new direction for the visitor experience.
They approached Klick to rebuild their website from the ground up, ensuring the new brand would be presented clearly, professionally, and in a way that supports both visitors and ongoing marketing efforts.
Client: Earth Lagoon Mývatn
Industry: Travel & Tourism
Platform: Duda
Location: Iceland
Services Delivered
Web Design
Development
Content Structure
Tracking Setup
Cookie System
SEO Foundation
Bringing the Earth Lagoon
rebrand to life online
The main goal of the project was to create a strong digital foundation for Earth Lagoon’s rebrand. The website needed to reflect the new visual identity, offer a clear and intuitive user experience, and be simple for the team to manage long-term. At the same time, it had to support SEO efforts, improve page structure, integrate modern tracking systems, and deliver fast, reliable performance across all devices.
To achieve this, Klick rebuilt the website from the ground up with a focus on clarity, usability, and long-term scalability. The new design is clean, minimal, and fully aligned with the refreshed Earth Lagoon brand, capturing the atmosphere and surroundings of the lagoon in a modern way. We restructured the site to improve how information flows from page to page, making it much easier for visitors to explore the experience, understand practical details, and engage with the content. The CMS was set up with a scalable architecture, giving Earth Lagoon the flexibility to expand pages, publish new content, and continue building their SEO presence without complexity.
Every part of the site was designed to perform equally well on mobile, ensuring a smooth experience for travelers already in Iceland. We also implemented updated tracking standards, including a cookie system and CAPI setup, along with the essential technical SEO foundations needed for ongoing marketing efforts. Behind the scenes, reusable components and visual templates make the site easy to manage and maintain.
The result is a visually strong and modern website that fully represents the new Earth Lagoon identity. Content is better organized, the user flow is more intuitive, and the overall structure supports future growth and SEO development. The team now has a reliable and easy-to-use CMS, improved storytelling tools, and a digital presence that leaves a more trustworthy and premium first impression for every visitor.
Client Feedback
“Við í Jarðböðunum við Mývatn leituðum til Klick varðandi uppsetningu og hönnun á nýrri heimasíðu. Allt ferlið gekk ótrúlega vel frá upphafi til enda. Starfsfólkið lagði sig allt fram við að vinna síðuna með okkur, vann úr öllum okkar athugasemdum og punktum og var einstaklega liðlegt í öllu sínu verki. Verkið var unnið hratt og örugglega og útkoman er falleg, notendavæn og skilvirk heimasíða sem virkar vel á öllum tækjum. Ég mæli hiklaust með Klick fyrir alla sem vilja vandaða, örugga og persónulega þjónustu!” - Ragnhildur Hólm Sigurðardóttir, Earth Lagoon Mývatn
